Event Ticket Examples: Templates and Design Tips

6/27/2025

Key Takeaways

• Each event has its own vibe—whether it’s a concert, conference, or gala—and your ticket design should reflect that with the right layout, colors, and visual elements.
• No matter the style, every ticket must clearly display the event name, date, time, location, and any relevant entry or seating info.
• Maximize ticket sales by combining online ticketing, printed collateral, social media, and at-the-door options for a seamless buyer experience.
• From design templates to professional printing and mobile ticket sales tools, Eventgroove offers everything you need to create and sell standout tickets with ease.

If you’re organizing an event, you’ll need printed event tickets that reflect your brand, relay event details, and help manage your crowd. In essence, your tickets need to balance form and function.

Before we discuss how to design tickets for your upcoming event (and share some bonus ticket sales tips), we will share some event ticket examples! After all, coming up with the perfect ticket design is much easier when you have a few ideas to go off of. To that end, we’ve mined a few gems used in actual Eventgroove customer events.

Event Ticket Examples

Looking for the perfect event tickets that suit your occasions? Whether you’re hosting a lively concert or a sophisticated gala, your tickets should reflect the vibe of your event while providing all the essential info. 

Below, we break down some popular event ticket examples and share tips on what your tickets should look like to stand out and impress.

Concerts and music festivals

Music festivals and concert tickets should capture the energy and excitement of the event. Think bold colors, dynamic graphics, and clear artist or band names to instantly grab attention. Don’t forget to include date, time, venue, and entry instructions.

Design tip: Use vibrant visuals and thematic elements that match the music festival event to create a memorable keepsake for fans.

Conferences and business events

Professional and clean design works best for conferences and business event tickets. They should clearly state the agenda, speaker names, and access details. Minimalistic layouts with your brand colors help maintain a polished look.

Design tip: Incorporate your company logo and a QR code for easy check-in and added tech-savvy convenience.

Fundraisers and charity galas

Fundraiser tickets or gala tickets should evoke elegance and purpose. Use sophisticated fonts and warm color palettes to convey the event’s cause and exclusivity. Make sure to highlight any special guests or auction details.

Design tip: Include a subtle watermark or embossed effect to give your ticket a luxurious, tactile feel.

Sports events

Sport event tickets need to be action-packed and instantly recognizable. Use team colors, logos, and player images to energize fans. Clearly display seat numbers, gates, and any parking information for a smooth entry experience.

Need reserved seating? We’ve got you covered. You can upload a CSV file with seat assignments, and tickets will be automatically printed with the correct seat details. Hosting ticket sales online? Our events platform can even create an interactive seating map based on your venue, so fans can choose their seats when purchasing.

Design tip: Bold typography and dynamic layouts can mirror the excitement and fast pace of the game.

Movie screenings and film festivals

Tickets for movie screenings and film festivals should reflect the cinematic experience. Classic film reel motifs, star icons, or minimalist noir styles work well. Include screening times, theater locations, and any special event perks.

Design tip: When designing movie night tickets, experiment with glossy finishes or metallic inks to add a touch of Hollywood glamour.

How to Design an Event Ticket

Below are the four most common ways event organizers get stunning tickets. We’ve listed them from easiest to hardest in terms of design skills to help you decide. 

1. Have custom event tickets created and then produced by a professional ticket printer like Eventgroove! Alternatively, you can employ a graphic designer and then pass the file on to us for printing.
2. Choose an event ticket template with a motif that reflects your theme. All you have to do is add important information about your event. If you use any of Eventgroove’s thousands of templates, we’ll take care of the printing (it’s super affordable, and you’ll have your order in no time). However, there are some free event ticket template options available on the internet. For those, you’ll likely have to score some perforated card stock and have access to a quality printer.
3. Use an online ticket maker such as our Design Your Own Event Ticket tool. This method enables you to create a design from scratch through a blank template equipped with all kinds of creative tools, graphics, and more. When you use Eventgroove’s ticket maker, we’ll take care of the printing—satisfaction is guaranteed.
4. Design and print your own tickets at home. For this option, design experience is definitely a plus, as is a quality home printer. Sturdy perforated ticket card stock is a must!

Event Ticket Sales Tips

Designing the perfect ticket is just one part of hosting a successful event—selling those tickets is just as important! Whether you’re running a fundraiser, concert, or community event, your sales strategy should be as polished as your printed materials. 

Here is what you need to do:

• Make sure your event’s online presence and printed collateral complement one another. Consistent visuals help create brand recognition and build trust with potential attendees.
• Sell tickets online and promote them on all your social media networks. Share your ticket link everywhere—Instagram, Facebook, LinkedIn, and even in your email signature.
• Capture last-minute guests by selling tickets at the door. Eventgroove’s mobile-optimized platform lets you process cash or card sales directly from your browser—no app required.
• Create a sense of urgency with limited-time offers or early bird pricing. People are more likely to buy if they think they’re getting a deal or might miss out.
• Use QR codes on printed flyers and posters to drive digital ticket sales. They make it easy for people to scan and buy on the spot.
• Include a call-to-action on every event-related asset. Whether it’s “Buy Now” or “Reserve Your Spot,” a clear next step helps drive conversions.
• Offer group rates or bundled ticket packages. These encourage attendees to invite friends and boost overall turnout.
• Highlight what makes your event special in every ticket promo. Exclusive performers, raffles, giveaways, or a great cause can all be selling points.
• Partner with local businesses or influencers to expand reach. Their followers may be your future guests.
• Follow up with past attendees via email. If they enjoyed a previous event, they’ll likely be interested in what’s next.

Conclusion

From concerts and fundraisers to film festivals and business conferences, great event ticket design and smart sales tactics go hand in hand. With the right approach, your tickets won’t just grant entry—they’ll build excitement, support your branding, and contribute to a seamless event experience.

Whether you need inspiration, templates, full custom design or printing your own tickets, Eventgroove has everything you need to bring your event to life. Our platform makes it easy to create professional tickets, table tents, direct mail postcards, vinyl banners, and more—all backed by reliable service, fast turnaround, and affordable pricing.

Explore our ticket design tools and print products at Eventgroove and get started today. Satisfaction guaranteed!

Frequently Asked Questions

What kind of paper is used for tickets?

Most event tickets are printed on sturdy 14pt or 16pt card stock for durability and a professional feel. Perforated stock is often used if stubs are needed.

What is the standard size for an event ticket?

The standard size is 5.63″ x 1.97″, but tickets can be customized based on your design and information needs.

How do you make a ticket unique?

Custom colors, event branding, striking visuals, and design elements like foil accents or perforation can make your ticket stand out and reflect your event’s personality. For a seamless check-in experience, consider adding a QR code— it makes entry faster and more efficient.