Event Ticket Essentials: Getting the Most Out of Your Event Tickets

6/9/2010

Your promotional materials are the first word in a discussion between you and your guests, and your event tickets are part of the publicity. Tickets should contain any and all information you desire your participants to know: What, Where, When, and even a Why will not only help to attract your participants, but will function as a reminder to them to attend the event.

*  Event Ticket Design and Ticket Templates: Research event ticket designs and use an online ticket template to make your idea a reality. If your event has a logo, include it on the template, or use your sponsor’s logo. Don’t forget any pertinent information, such as your website or phone number, in addition to What, Where, When, and Why.

*  Creative Uses of Event Tickets: Depending on your event, you may or may not want to charge for the tickets. Free souvenir tickets may merely be a way to add a special dimension to your event and serve as a reminder to participants. Either way, event tickets add an element of exclusivity. Whether the ticket is purchased, raffled, or given away, you can’t get in without one.

*  Proofread Again and Again: The last thing you want is to design, create, print, and distribute your tickets only to find an error after the fact. When you receive your proof, proofread diligently. Check for typos, misspellings, or wrong dates, and times. It is most helpful if more than one person is proofreading.

*  Distribution of Event Tickets: Again, the way in which you distribute your tickets depends on the event itself. If it is a fundraiser, you will want to charge for the tickets. If your intent is to attract a large volume of participants, even if the tickets are free, you still need to pay attention to distribution. If your event is to raise awareness about a problem in your community and sheer numbers will help to make change happen, pound the pavement and distribute tickets all around the community. If the event requires paid tickets for entry, decide where you can most effectively sell them. If your event is to raise money for a larger cause such as hunger in America, visit places that attract people who have money to donate as well as money to buy the tickets to the event.

*  To Raffle or Not to Raffle:  You can print separate raffle tickets, or the event tickets can also function as raffle tickets for door prizes at the actual event. The best event tickets are individually numbered on the body and stub of the ticket, so it’s easy to keep track.

 

You’ve put plenty of effort into publicity and promotion. Don’t overlook the role of the humble event ticket in your efforts to attract guests to your gathering!