How To Price Tickets for an Event
5/2/2024
How much should you charge for your event tickets?
That’s a question every event organizer ponders! If your event ticket pricing is too high, you might deter ticket sales; too low, you won’t cover overhead. Though it’s tempting to use last year’s event ticket prices, resist!
Event expenses, such as marketing and staff fees, can fluctuate yearly. So, using the ticket price of previous events may not cover the current cost of producing your event.
Conducting market research can be a helpful way to determine the price of tickets for an event. However, due to the many variables involved, it may not always provide an accurate amount to charge attendees.
To make the lives of event organizers everywhere a bit easier, we’ve created an event ticket price calculator. Plug in your event’s particulars and it’ll give you an idea of the right ticket price for your event.
| Event Ticket Price Calculator | |
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What to Consider in Your Event Ticket Pricing Strategy
Our event ticket price calculator will make setting the right price to attend your event easy! To help you plug the right numbers in, we’ll explain each line item below.
Target profit
This is the amount that you would like your event to have made when it’s over. By changing this value, you can find out how much more the tickets would cost to earn an additional $X at your event. In other words, play with this number! It’ll inform you of the right price for whatever financial goal you have in mind.
Cost for tickets
Event ticket printing costs money—even when you print them yourself. This box should contain the total cost of printing and shipping your tickets to your location.
A professional printing service can save you much time while delivering a better-quality product than you can DIY. You can also reduce the printing cost by getting a sponsor on board and printing their advertisement on the back of your tickets.
Number of events
Is your event a one-off? Or do you plan on multiple dates? This box is for the total number of individual events that you plan to hold.
Cost per event
Costs add up, from facility rental to paying performers. This box should contain the total expenditure of an individual event. When multiplied by the total number of events, this sum will give the total cost of the production’s events.
Number of seats per event
Knowing the total capacity at your event venue is always a good idea. Don’t worry right now about the number of tickets that you will sell—just enter the total number of seats in the box.
Percentage of tickets to be sold
Some events (like a Beyoncé concert) will have tickets sell out every single time. However, most event planners need to estimate the percentage of tickets sold before the event. For instance, if they estimate 80%, they plan to sell four out of every five tickets.
Now that you know your ticket price point, it’s time to print tickets! Eventgroove’s online printing services are affordable while delivering the best quality product imaginable—satisfaction guaranteed. Order custom event tickets now.
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