10 Creative Uses of Stickers for Promotional Events

6/26/2025

 

Key Takeaways

• Stickers have staying power. Attendees often keep and display them, turning your brand into a long-lasting, mobile reminder that sticks around long after the event ends.
• Stickers are budget-friendly to produce but deliver strong ROI through visibility, perceived value, and reusability. 
• From collectible sticker challenges to QR codes and VIP exclusives, stickers offer countless ways to make your event more interactive, memorable, and shareable—driving deeper attendee involvement.
• Stickers serve multiple marketing goals. Use them to reinforce your brand, co-brand with sponsors for added reach, or reward loyal supporters with custom designs they’ll be proud to display

Looking for a fun, affordable way to promote your brand, event, or cause? Don’t underestimate the power of stickers for promotional events. From custom bumper stickers to QR-enabled handouts, stickers are an incredibly versatile promotional tool—and they stick around long after your event. 
Whether you’re launching a new product, hosting an event, or spreading awareness for a cause, promotional event stickers are a creative and cost-effective way to make a lasting impression.

Smart Ways to Use Stickers for Promotional Events

Stickers are an incredibly versatile tool for boosting engagement and leaving a lasting impression at promotional events. Whether you’re a small business looking to increase brand visibility or a nonprofit aiming to connect with potential supporters, custom stickers offer creative and cost-effective solutions. 

From driving digital engagement with QR code stickers to offering collectible sticker challenges that gamify the attendee experience, the possibilities are endless.

QR Code Stickers: Drive Digital Engagement Instantly

Want to drive traffic to your website, ticketing page, or social media? Add a QR code to a vinyl kiss cut sticker and place it where people will see it—in store windows, on packaging, or at your booth. QR stickers are great for promotions, newsletter sign up, exclusive content, online fundraisers, or even a video playlist. Just be sure the link is mobile-friendly and the code is large enough to scan easily.

Free Sticker Giveaways: Turn Attendees into Ambassadors

Looking for a low-cost way to surprise and delight customers? Slip a branded sticker into every order you ship. A well-designed holographic sticker can turn into a laptop decoration, water bottle badge, or notebook favorite—putting your brand on display wherever your customer takes it. Just make sure the design is something they’d want to show off (think clever, cool, or beautifully designed). It’s an easy way to boost loyalty, get organic exposure, and build brand recognition with every box.

Trade Show Swag: Stand Out in the Sea of Booths

Tabling at a conference or market? Stickers are an easy win. They’re budget-friendly to produce and easy for attendees to take home. Use kiss cut stickers with fun designs, logos, or QR codes linking to your website or campaign. A good sticker outlasts a printed flyer and helps people remember your brand long after the event ends.

Collectible Sticker Challenges: Gamify Attendees’ Engagement 

Turn your event into an interactive experience by introducing collectible sticker challenges. Create a series of exclusive stickers that attendees can earn by completing specific tasks or visiting key event areas. Not only does this encourage participation, but it also adds an element of fun that will have people exploring every corner of your event. 

As they collect more stickers, they’ll feel a sense of accomplishment—and the opportunity to win rewards or enter a contest will keep them engaged. It’s a clever way to keep your brand front and center while adding excitement and a competitive twist to the event.

Bumper Stickers: Get Your Message on the Move

Bumper stickers aren’t just for politics or slogans—they’re great for businesses, nonprofits, and events looking for mobile visibility. Keep your message short and memorable, and design with bold fonts and high contrast so it’s easy to read at a glance. Whether you hand them out at an event or include them with purchases, bumper stickers turn your supporters into traveling brand advocates.

VIP Stickers: Reward and Recognize Top Supporters

Make your top supporters feel truly valued with VIP stickers. These exclusive, limited-edition stickers are a great way to reward your most loyal customers, donors, or members. Whether it’s a special custom vinyl sticker, a holographic design, or a custom transfer sticker, the idea is to offer something unique and high-quality that they can proudly display. 

You can create a tiered system where different levels of support earn different types of stickers, adding an extra layer of incentive. For example, top-tier donors or long-time customers might receive a gold foil sticker, while newer supporters can earn a silver version. By turning the sticker into a symbol of appreciation, you help build a deeper emotional connection with your community. 

Co-Branded Stickers: Boost Reach Through Sponsor Partnerships

Collaborating with sponsors to create co-branded stickers is a powerful way to expand your reach. By combining your brand with your sponsor’s logo, you create a shared promotional tool that boosts visibility for both parties. These stickers can be handed out at events, included in swag bags, or displayed at booths, making them a memorable takeaway for attendees. 

Window Clings & Decals: Own the Space

Custom window clings are perfect for windows, mirrors, or other smooth surfaces. Use them to brand your shop window, promote a limited-time offer, or add visual interest to your event booth or display. They’re also great for temporary car signage—perfect for mobile businesses, delivery drivers, or event crews who need to brand vehicles without committing to permanent decals. Easy to apply, reposition, and remove, cling stickers are ideal for seasonal promotions and on-the-go visibility without the hassle.

Brand the Little Things: Subtle Touchpoints with Big Impact

Even small touches can make a big impression. Use a simple custom vinyl sticker as a box label, accent to your custom envelopes, or part of your packaging design. It adds polish and reinforces your brand without the need for expensive packaging upgrades.

Post-Event Follow-Up: Include Stickers in Thank-You Mailers

Add a personal touch to your post-event follow-up by including branded stickers in thank-you mailers. This small gesture shows appreciation while keeping your brand top of mind. Plus, it’s an easy way to encourage people to share their experience on social media, giving you even more exposure.

Why Use Stickers at Promotional Events

Stickers are more than just fun giveaways—they are a powerful marketing tool that offers tangible benefits that even big platforms like Reddit take advantage of. Here’s why they work so well:

• Cost-effective branding: Compared to traditional advertising or expensive swag, stickers are an affordable way to promote your brand. They’re inexpensive to produce and can be handed out in large quantities without breaking the budget. The return on investment is high, especially when you consider how long stickers last and how widely they’re shared.
• High perceived value and visibility: Despite being low-cost, stickers are perceived as having a high value. People love collecting them and displaying them on personal items like laptops, water bottles, and phones. This turns a simple sticker into a mini billboard that moves with your audience, spreading your message far beyond the event itself.
• Enhanced engagement: Stickers spark curiosity and invite interaction. Whether they’re used for giveaways, part of a gamified experience, or as rewards for engagement, stickers create opportunities to interact with your audience in a fun, memorable way. 
• Boosts word-of-mouth marketing: People love to show off things they’re proud of, and a well-designed sticker can turn your attendees into walking brand advocates. As stickers are shared or displayed in public spaces, they act as organic advertising, encouraging word-of-mouth marketing. 
• Sustainability of impact: While an email blast or digital ad may be easily forgotten, stickers are physical reminders that linger. As your stickers travel with your audience, they act as a constant, visible reminder of your brand or event, often sparking conversations or re-engagement weeks or months later.

Let Your Brand Stick Long After the Event

From on-the-go visibility to memorable packaging and unique giveaways, custom stickers aren’t just fun—they’re powerful tools for lasting brand visibility. From swag bags to packaging and post-event follow-ups, they keep your message in motion long after the event ends. Durable, budget-friendly, and endlessly versatile, stickers help you boost engagement, drive brand recall, and turn attendees into ambassadors.

Want to take your event promotions to the next level? Eventgroove offers a wide range of custom sticker printing options, including vinyl, kiss-cut, and holographic stickers, all designed to help your brand make a statement. Whether you need stickers for an upcoming event or as part of your ongoing marketing efforts, we’ve got you covered with high-quality prints and easy ordering options. 

Don’t miss out on the opportunity to create something that sticks—explore our sticker printing services today and start designing your custom stickers with Eventgroove. 

Frequently Asked Questions (FAQs)

What size stickers are best for promotional events?

For most events, 3″ to 4″ stickers hit the sweet spot—big enough to stand out on laptops and water bottles, but small enough to be easily handed out or packed into swag bags. Opt for bold, simple designs that are easy to recognize at a glance.

How many stickers should I order for a 500-person event?

A good rule of thumb is to order 1.5 to 2 stickers per attendee, so for a 500-person event, plan for 750 to 1,000 stickers. This gives you enough for giveaways, extras for visibility, and a buffer for high-demand designs.